This is a series of print ads created to launch the Efficient Sea app, an iPad app designed to consolidate all compliance and operational aspects of skippering a super yacht.

Each ad poses a query that prompts an answer and so by engaging the reader in a whimisical way. The series will run in international yachting magazines in both print and online versions.

Created as a campaign that introduces the app to a global market and recognises the fact that the target demographic is the ultra rich and professional ship's master.

A continuity of layout creates a strong visual association with the various scenarios presented beckoning and refreshing the theme.